Companies
The Companies module provides comprehensive CRM functionality for managing business accounts and their associated leads.Overview
Companies in Reach allow you to organize leads by business entity, track company-level intelligence, and manage relationships at the company level.
Key Features
Company Management
Create and manage company records:- Create Companies: Add companies with name, domain, industry, type
- Edit Companies: Update all company details
- Delete Companies: Soft delete with data preservation
- Bulk Operations: Delete or update multiple companies at once
Company Fields
| Field Category | Fields |
|---|---|
| Basic Info | Name, Domain, Website, Description, Industry |
| Business Type | Type (Prospect, Customer, Partner, Competitor) |
| Status | Active, Inactive, Archived |
| Size | Employee Count, Annual Revenue |
| Contact | Email, Phone Number |
| Address | Full address with city, state, country |
| Social | LinkedIn, Twitter, Facebook, Instagram |
| Custom | Custom fields support |
Company Detail View
Three-column layout for comprehensive company information:Left Sidebar - Company Profile
- Company logo upload
- Name and domain
- Status and industry badges
- Contact information
- Business details
- Social media links
- Custom fields
Main Content - Tabs
- Intelligence Tab: AI-powered insights and KPIs
- Activity Tab: Timeline of all activities
- Conversations Tab: Saved message archives
Right Sidebar - Related Data
- Linked People (Leads)
- Associated Deals
- Campaign Participation
Company Intelligence
Aggregated Metrics
Company intelligence aggregates data from all linked leads:- Total Leads: Number of contacts at the company
- Messages Sent: Total messages sent to all leads
- Messages Received: Total responses received
- Response Rate: Overall response rate
- Average Response Time: Mean time to receive responses
- Active Deals: Current deals in pipeline
- Won Deals: Closed-won deals count
- Total Deal Value: Sum of all deal values
AI Storyline
Generate AI-powered summaries of company interactions:- Generate Summary: Create storyline from all lead interactions
- Version History: Keep track of generated summaries
- Manage Versions: View, select, or delete versions
Linking Leads to Companies
Association Methods
- Manual Linking: Use “Link Leads” button in company detail
- Import: Link leads during CSV import
- API: Programmatic linking via API
Lead-Company Relationship
- One company can have multiple leads
- Lead details show linked company
- Company shows all associated leads
- Activity aggregates across all leads
Custom Fields
Companies support custom field definitions:- Text fields
- Number fields
- Dropdown fields
- Boolean fields
- Date fields
- Textarea fields
Saved Views
Save and manage custom table views:- Filter by any company field
- Save filter configurations
- Toggle between saved views
- Share views with organization
API Endpoints
Company Types
| Type | Description |
|---|---|
| Prospect | Potential customer |
| Customer | Active customer |
| Partner | Business partner |
| Competitor | Competitor company |
| Other | Other business type |
Best Practices
- Consistent Naming: Use consistent company naming conventions
- Link Related Leads: Associate all leads from the same company
- Use Custom Fields: Capture industry-specific company data
- Track Activities: Monitor company-level engagement
- Generate Storylines: Use AI to summarize complex relationships
