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Companies

The Companies module provides comprehensive CRM functionality for managing business accounts and their associated leads.

Overview

Companies in Reach allow you to organize leads by business entity, track company-level intelligence, and manage relationships at the company level. Companies Interface

Key Features

Company Management

Create and manage company records:
  • Create Companies: Add companies with name, domain, industry, type
  • Edit Companies: Update all company details
  • Delete Companies: Soft delete with data preservation
  • Bulk Operations: Delete or update multiple companies at once

Company Fields

Field CategoryFields
Basic InfoName, Domain, Website, Description, Industry
Business TypeType (Prospect, Customer, Partner, Competitor)
StatusActive, Inactive, Archived
SizeEmployee Count, Annual Revenue
ContactEmail, Phone Number
AddressFull address with city, state, country
SocialLinkedIn, Twitter, Facebook, Instagram
CustomCustom fields support

Company Detail View

Three-column layout for comprehensive company information:
  • Company logo upload
  • Name and domain
  • Status and industry badges
  • Contact information
  • Business details
  • Social media links
  • Custom fields

Main Content - Tabs

  • Intelligence Tab: AI-powered insights and KPIs
  • Activity Tab: Timeline of all activities
  • Conversations Tab: Saved message archives
  • Linked People (Leads)
  • Associated Deals
  • Campaign Participation

Company Intelligence

Aggregated Metrics

Company intelligence aggregates data from all linked leads:
  • Total Leads: Number of contacts at the company
  • Messages Sent: Total messages sent to all leads
  • Messages Received: Total responses received
  • Response Rate: Overall response rate
  • Average Response Time: Mean time to receive responses
  • Active Deals: Current deals in pipeline
  • Won Deals: Closed-won deals count
  • Total Deal Value: Sum of all deal values

AI Storyline

Generate AI-powered summaries of company interactions:
  • Generate Summary: Create storyline from all lead interactions
  • Version History: Keep track of generated summaries
  • Manage Versions: View, select, or delete versions

Linking Leads to Companies

Association Methods

  1. Manual Linking: Use “Link Leads” button in company detail
  2. Import: Link leads during CSV import
  3. API: Programmatic linking via API

Lead-Company Relationship

  • One company can have multiple leads
  • Lead details show linked company
  • Company shows all associated leads
  • Activity aggregates across all leads

Custom Fields

Companies support custom field definitions:
  • Text fields
  • Number fields
  • Dropdown fields
  • Boolean fields
  • Date fields
  • Textarea fields

Saved Views

Save and manage custom table views:
  • Filter by any company field
  • Save filter configurations
  • Toggle between saved views
  • Share views with organization

API Endpoints

POST   /companies/query           - Query companies
POST   /companies/               - Create company
GET    /companies/{id}            - Get company details
PUT    /companies/{id}           - Update company
DELETE /companies/{id}           - Delete company
GET    /companies/{id}/leads     - Get linked leads
GET    /companies/{id}/intelligence - Get aggregated intelligence
GET    /companies/{id}/activities   - Get activity timeline
POST   /companies/{id}/storyline   - Generate AI storyline
POST   /companies/{id}/logo        - Upload company logo
POST   /companies/bulk/delete     - Bulk delete
POST   /companies/bulk/update     - Bulk update

Company Types

TypeDescription
ProspectPotential customer
CustomerActive customer
PartnerBusiness partner
CompetitorCompetitor company
OtherOther business type

Best Practices

  1. Consistent Naming: Use consistent company naming conventions
  2. Link Related Leads: Associate all leads from the same company
  3. Use Custom Fields: Capture industry-specific company data
  4. Track Activities: Monitor company-level engagement
  5. Generate Storylines: Use AI to summarize complex relationships