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Metric Categories

The Reach dashboard displays metrics in three main categories: Leads, Messages, and Deals.

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Lead Metrics

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Total Leads

The total number of leads in your system, including:
  • Leads imported from CSV or other sources
  • Leads added manually
  • Leads created from campaign interactions
  • Leads from all segments
This metric includes all leads regardless of their status (active, blocked, etc.).

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Active Leads

Leads that are currently:
  • Included in active campaigns
  • Not blocked
  • Not archived
  • Available for outreach

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New Leads

Leads added within the selected time period. This helps you track:
  • Lead growth over time
  • Effectiveness of lead generation efforts
  • Campaign performance in attracting new leads

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Blocked Leads

Leads who have blocked your Telegram account. This metric helps you:
  • Monitor account health
  • Identify potential issues with messaging
  • Track blocking trends
High blocking rates may indicate issues with your messaging strategy or rate limits.

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Message Metrics

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Messages Sent

Total count of messages sent through all campaigns. This includes:
  • Initial campaign messages
  • Follow-up messages
  • Sequence messages
  • Manual messages sent through campaigns

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Messages Delivered

Messages successfully delivered to recipients. A message is considered delivered when:
  • Telegram confirms delivery
  • The message reaches the recipient’s device
  • No delivery errors occurred
Delivery doesn’t guarantee the message was read or opened.

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Response Rate

The percentage of messages that received a response from the recipient. Calculated as: 
Response Rate = (Messages with Responses / Messages Sent) × 100
A good response rate varies by industry and campaign type. Track your response rate over time to identify trends.

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Open Rate

The percentage of messages that were opened by recipients. This metric:
  • Requires read receipts to be enabled
  • May not be available for all message types
  • Helps measure engagement beyond delivery

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Deal Metrics

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Total Deals

All deals in your pipeline, including:
  • Active deals in progress
  • Won deals (successfully closed)
  • Lost deals (closed without success)
  • Deals in any pipeline stage

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Active Deals

Deals currently in progress, excluding:
  • Won deals
  • Lost deals
  • Archived deals

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Won Deals

Deals that were successfully closed. This metric shows:
  • Number of successful deals
  • Total value of won deals
  • Win rate percentage

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Deal Value

The total monetary value of all deals in your pipeline. This includes:
  • One-time payments
  • Recurring revenue (MRR - Monthly Recurring Revenue)
  • Annual contracts
  • Other revenue types
Deal values are displayed in the currency configured for each deal.

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Funnel Metrics

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Lead Funnel

The lead funnel visualizes the conversion process:
  1. Total Leads: Starting point
  2. Leads in Campaigns: Leads included in active campaigns
  3. Leads Responded: Leads who responded to messages
  4. Leads Converted: Leads converted to deals
Screenshot placeholder: Add a visual diagram of the lead funnel

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Conversion Rates

Track conversion rates at each stage:
  • Campaign Participation Rate: Leads in campaigns / Total leads
  • Response Rate: Leads responded / Leads in campaigns
  • Conversion Rate: Leads converted / Leads responded

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Campaign Performance Metrics

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Campaign Completion

Percentage of contacts that completed the campaign:
  • All messages sent
  • Campaign finished without errors
  • Contacts processed successfully

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Messages per Campaign

Average number of messages sent per campaign, including:
  • Initial messages
  • Follow-up messages
  • Sequence messages

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Top Performing Campaigns

Campaigns ranked by:
  • Response rate
  • Conversion rate
  • Number of deals created
  • Total value generated

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Source Metrics

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Lead Sources

Breakdown of where your leads come from:
  • Campaign Sources: Leads from specific campaigns
  • Manual Import: Leads imported via CSV or manual entry
  • API: Leads added via API integration
  • Other: Other sources
Understanding lead sources helps you identify the most effective channels for lead generation.

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Interpreting Metrics

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Healthy Metrics

Signs of healthy outreach operations:
  • Consistent response rates
  • Low blocking rates
  • Steady lead growth
  • Increasing deal values

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Warning Signs

Metrics that may indicate issues:
  • Sudden drop in response rates
  • High blocking rates
  • Low delivery rates
  • Declining campaign performance

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Optimization Opportunities

Use metrics to identify:
  • Underperforming campaigns
  • High-value lead sources
  • Best-performing message types
  • Optimal sending times

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Time-Based Analysis

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Trend Analysis

Compare metrics over time to identify:
  • Growth trends
  • Seasonal patterns
  • Performance improvements
  • Areas needing attention

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Period Comparison

Compare current period with previous periods to:
  • Measure growth
  • Identify improvements
  • Track progress toward goals
  • Adjust strategies

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Best Practices

  1. Regular Monitoring: Check metrics daily or weekly
  2. Set Goals: Establish targets for key metrics
  3. Track Trends: Look for patterns over time
  4. Take Action: Use insights to optimize campaigns
  5. Document Changes: Note when you make changes and observe metric impacts