Sequences Overview

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What are Sequences?

Sequences are reusable message templates that define a series of messages with delays between them. Use sequences in campaigns to create consistent messaging workflows.

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Sequence Components

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Sequence Structure

A sequence consists of:

• Sequence Name: Descriptive name
• Steps: Individual messages and delays
• Order: Sequential execution order

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Sequence Steps

Message Steps:

• Text content
• Variable placeholders
• Message formatting

Delay Steps:

• Wait time between messages
• Duration (minutes, hours, days)
• Configurable delays

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Using Sequences

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In Campaigns

Sequences can be used in campaigns:

• Select sequence when creating campaign
• Sequence steps become campaign flow
• Customize sequence per campaign
• Reuse across multiple campaigns

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Benefits

Consistency:

• Standardized messaging
• Reusable templates
• Consistent timing

Efficiency:

• Create once, use many times
• Quick campaign setup
• Less repetitive work

Flexibility:

• Customize per campaign
• Modify as needed
• Version control

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Creating Sequences

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Basic Steps

1. Click “Create Sequence”
2. Enter sequence name
3. Add message steps
4. Add delay steps between messages
5. Configure step content
6. Save sequence

Creating Sequences

Learn how to create sequences step-by-step

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Sequence Steps

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Message Step

A message to send:

• Text content
• Variable placeholders
• Can include emojis
• Supports formatting

Variables:

• {first_name}: Lead’s first name
• {last_name}: Lead’s last name
• {username}: Telegram username
• Custom field variables

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Delay Step

Wait time between messages:

• Duration in minutes, hours, or days
• Configurable timing
• Ensures proper spacing

Common Delays:

• 24 hours between messages
• 3 days for follow-up
• 1 week for final message

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Best Practices

1. Name Clearly: Use descriptive sequence names
2. Test First: Test sequences before using in campaigns
3. Use Variables: Personalize messages with variables
4. Space Messages: Add appropriate delays
5. Keep Updated: Update sequences as messaging evolves

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Managing Sequences

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View Sequences

See all your sequences:

• Sequence name
• Number of steps
• Created date
• Actions menu

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Edit Sequences

Modify sequence content:

• Update message text
• Adjust delays
• Add or remove steps
• Reorder steps

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Delete Sequences

Remove sequences:

• Permanently delete
• Cannot be undone
• Check for campaign usage first

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Next Steps

Creating Sequences

Learn how to create your first sequence

Managing Sequences

Learn how to manage and optimize sequences